Marketing your self-published picture book

 

You've written your children's book and have gotten it published.  No small feat.  Yet now you are faced with getting the word out about your wonderful book to millions of readers.  How do you go about doing that?

Social media is a great place to start - telling friends and word of mouth can help create excitement, but generally that is limited.  You need action.

This year I have been attending craft fairs and the results have been amazing, seeing smiling kids read my books, meeting teachers who want me to visit their class, talking to parents about early literacy.  Attending craft fairs to market children's books can be a great way to connect with your target audience, showcase your books, and generate sales. Here's a plan to make the most of your craft fair experience:

1. Select the Right Craft Fairs:

• Research local craft fairs and events to find those that attract families and have a strong attendance record. Many groups are on Facebook.  Key search terms include: vendors, vendor events and craft fairs.

• Consider the theme and demographic of the fair to ensure it aligns with your target audience for children's books.  Know the area you are visiting.  My daughter (pictured) wanted to wear her fox hat.  I kept saying "no".  But we were in a rural, hunting area and that darn hat brought a lot of people to our table!

2. Prepare Your Booth:

• Design an eye-catching booth with colorful, child-friendly displays that reflect the themes of your books.  My table is a bit bold, but that's me - I love bright colors and designs.

• Ensure your booth is well-lit, has clear signage, and is inviting for children and parents.  I found many items for display at my local Goodwill and resale shops.

• Have a table or display space for your books, along with any promotional materials or merchandise like bookmarks, posters, or stickers.  I offer my bookmarks, stickers and buttons free, so every child can get something.

3. Stock Sufficient Inventory:

• Bring an ample supply of your children's books to meet the potential demand.  I have 40 books, so I really consider where I am going and the theme for the day when I am choosing titles.   Be thoughtful!

• Consider offering bundles or discounts to encourage multiple purchases.

4. Marketing Materials:

• Create professional brochures or promotional materials that highlight your books, your background as an author, and your contact information. Canva is my go-to for creating promotional material.  Also be sure to display a QR code for customers to click right to your website.

• Collect email sign-ups for a newsletter or mailing list to keep attendees updated about future releases and events.

5. Interactive Activities:

• Host interactive activities for children, like storytelling sessions, coloring stations, or book readings.  Having a little coloring area is cost effective and gives you time to chat with the parents about your books.

• Offer a space where children can meet the author (you) and have books signed.  They love to have their books signed!

6. Payment Processing:

• Ensure you have a secure and convenient method to process payments, whether through cash, card readers, or mobile payment apps.  Create a signage with QR codes to the various payment apps and be prepared to use them!  This seems to be the go-to method for payment.   I also love my small, inexpensive Square card reader.  It gets a lot of use.

7. Pricing Strategy:

• Set competitive and clear prices for your books. Offer special discounts or promotions for event attendees.

8. Engage Attendees:

• Greet visitors warmly, engage with them, and provide insights about your books.

• Encourage parents and kids to browse your collection and ask questions.  If possible, have special copies of your books for people to go through.  All that opening and closing and fingers all over the pages does damage and later customers will notice.

9. Collaborate with Other Vendors:

• Collaborate with other vendors at the craft fair, particularly those selling complementary products or services for children.

• Cross-promote with vendors to increase exposure and foot traffic.  You are networking not only with the customers but with other vendors.  There is nothing like that for support and cross promotion.  You are helping each other and building strong relationships.

10. Collect Feedback:

• Request feedback from parents and children. This can provide valuable insights for improving your books and marketing strategy.  Find out what they think!  They are your market - it is important to know if you're meeting their needs.

11. Follow-Up:

• After the craft fair, follow up with attendees who expressed interest in your books.

• Send a thank-you email, share photos from the event, and include information on where to purchase your books.

12. Evaluate and Learn:

• Assess the craft fair's success. Evaluate what worked and what could be improved for future events.

• Use these insights to refine your approach for future craft fairs.  Even though I have only attending four events, I tweak my approach each time and have been fine tuning the display.  Keep changing things up and trying new ideas!

Remember, marketing children's books at craft fairs is not just about selling books; it's also about building relationships, creating memorable experiences, and connecting with your audience. By being well-prepared and engaging with attendees, you can make a significant impact and grow your readership.